Critical Factors Influencing Social Media Utilisation for the Survival and Growth of Rural SMMEs During the Covid-19 Crisis in KwaZulu-Natal: Toward a Conceptual Model. International Journal of Advanced Business Studies, [S. l.], v. 4, n. 4, p. 151–177, 2025. DOI: 10.59857/bzka2805. Disponível em: https://www.besra-journals.net/index.php/ijabs/article/view/111. Acesso em: 2 apr. 2026.