The Role of Artificial Intelligence in Strategic Planning and Competitive Advantage. International Journal of Advanced Business Studies, [S. l.], v. 4, n. 4, p. 258–276, 2025. DOI: 10.59857/mvzl8684. Disponível em: https://www.besra-journals.net/index.php/ijabs/article/view/45. Acesso em: 2 apr. 2026.