Beyond Promotion: A Critical Assessment of Healthcare Marketing Communication, healthcare service quality and Its Influence on hospital Outpatient Satisfaction. International Journal of Advanced Business Studies, [S. l.], v. 5, n. 2, p. 162–182, 2026. DOI: 10.59857/qeyfb349. Disponível em: https://www.besra-journals.net/index.php/ijabs/article/view/179. Acesso em: 17 may. 2026.