Organization Change through Digital Transformation
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This paper explores the significance of organizational change through digital transformation in order to improve efficiency, customer experience and revenue growth in organizations. Through literature review and case studies, this study analyses successful organizational change through digital transformations as well as unsuccessful ones and discusses the benefits associated with digital transformation. The study used a systematic review of literature where scholarly publications were analysed in order to find common themes, patterns, and trends towards digital transformation. The findings reveal some key areas, such as knowing the needs of customers, investing in technology and developing an innovation culture, as being fundamental to successful organizational change through digital transformation. Additionally, organizations experience difficulties such as lack of infrastructure, resistance to change and strategic misalignment, which affect their digitalization path. The paper concludes by underlining the importance of organizations becoming customer-focused, providing training to employees and using data analytics as means of managing complexities in the new business environment.
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